CLOSING THE DEAL!

You have just signed a contract to purchase your first home and find there are still several hurdles to jump before “closing the deal”. Most offers are contingent on the buyer obtaining financing within a specified period of time and a satisfactory home inspection. In today’s market, there is the additional challenge of the home appraising for full purchase price.

The home inspection and the appraisal can open a contract for further negotiations and create added stress on both buyer & seller. The inspection usually takes place within the first 7 to 10 days of the contract with additional time allowed to reach agreement on any necessary remedies requested by the buyer. During purchase price negotiations, sellers often come down to their “bottom line”. Inspections create opportunity for further reductions to the seller’s net proceeds.

The appraisal is a relatively new challenge to contract negotiations and is increasingly relevant in today’s volatile market. The lender will have an appraisal done on the property prior to closing. Buyers are not going to want to pay more than an appraised value for their new home, and lenders are not going to want to provide a loan for the home.

Your real estate agent should be able to provide helpful insights throughout the entire purchase process. The 4forU Team has developed a referral list of reputable home inspectors to assist buyers with property inspections. Additionally, we have the skills necessary to negotiate this element of the contract. A comparable market analysis (CMA) is useful in assisting buyers and sellers with sale & purchase price decisions. A thorough analysis of the market helps insure that there will not be any surprises during the appraisal process.

Looking to learn more about selling or buying a home? Jeanne Gauer, Maggie Chudik, Kelly Cantwell & Susan Sutherland all have the necessary knowledge to help you close the deal!

Sign Is Not Enough!

Recently I met with a homeowner whose listing had just expired with another well-established agent. We reviewed different reasons why her home had not sold in the 180 days that it was on the market. Price is always a natural consideration, but a Comparable Market Analysis suggested that they were not too far off the mark. The location was not easy, because this home is in a new build development competing with brand new properties. The interior decor lacked interest, but the floor plan is interesting and could be well staged with minor effort.

Why hadn’t this property sold? My best guess is that the “For Sale” sign in the front yard was not enough to promote this property. Although the home was on the market for 6 months, the sign strip still read “New Listing”. The photograph of the exterior highlighted the garage. Interior photos showed bland rooms and were poorly taken. There was never a tour for area agents, and there was never an open house. The most disturbing information shared was that the agent never returned phone calls and never checked in with the homeowner.

In today’s market, and in ANY market, it is fair to expect certain commitments from your real estate agent.

1. Provide a comprehensive Comparable Market Analysis to help establish a fair price.
2. Review the strategic marketing plan to promote property to area real estate professionals and potential buyers.
3. Assist with the review of exterior appeal & interior staging.
4. Photograph exterior & interior for publication in MLS, Internet & print ads.
5. Coordinate showings & provide feedback.
6. COMMUNICATION!

Successful marketing of a home is a collaborative effort between the homeowner and agent. Take the time to interview an agent before you allow them to just put a sign in your yard!